In 2021, Generation Z Poles were the most impacted age group regarding social media influencers and their product opinions. Nearly every third person from that generation stated that they always or often took social media influencers' views into account when doing their online shopping.
Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation
*The following yearly ranges were adopted for each generation in the survey: Generation Z: 1995+ (N=261); Millennials: 1985 - 1994 (N=297); Generation X: 1964 - 1984 (368); Baby Boomers: 1946 - 1963 (132). The respondents belonging to Generation X were divided into two age groups: 1975 - 1984 and 1964 - 1974.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (April 15, 2021). Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
Accenture. "Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation." Chart. April 15, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
Accenture. (2021). Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
Accenture. "Share of People Who Take Social Media Influencers' Opinions into Account When Shopping Online in Poland in 2021, by Generation." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
Accenture, Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation Statista, https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/ (last visited December 26, 2024)
Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation [Graph], Accenture, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
