In 2021, Generation Z Poles were the most impacted age group regarding social media influencers and their product opinions. Nearly every third person from that generation stated that they always or often took social media influencers' views into account when doing their online shopping.
Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation
Characteristic
Share of respondents
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*The following yearly ranges were adopted for each generation in the survey: Generation Z: 1995+ (N=261); Millennials: 1985 - 1994 (N=297); Generation X: 1964 - 1984 (368); Baby Boomers: 1946 - 1963 (132). The respondents belonging to Generation X were divided into two age groups: 1975 - 1984 and 1964 - 1974.
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Accenture. (April 15, 2021). Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
Accenture. "Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation." Chart. April 15, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
Accenture. (2021). Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
Accenture. "Share of People Who Take Social Media Influencers' Opinions into Account When Shopping Online in Poland in 2021, by Generation." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
Accenture, Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation Statista, https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/ (last visited August 24, 2024)
Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation [Graph], Accenture, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/1233895/poland-influencers-impact-on-shopping-behavior-by-generation/
