In a survey about audio advertising conducted in Australia in 2020, it was found that 69 percent of respondents reported intended to buy audio advertising by traditional radio spot or broadcast radio spot. Meanwhile, that same year, 44 percent of respondents reported they intended to buy audio advertising by programmatically traded inventory on open exchanges.
Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020
Characteristic
Traditional radio spot buy/Broadcast radio spot buy (AM/FM/DAB+)
Broadcast radio spot buy combined with cross-platform
Bundled with other media opportunities
Programmatically traded inventory on open exchanges
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IAB Australia. (March 15, 2021). Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
IAB Australia. "Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020." Chart. March 15, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
IAB Australia. (2021). Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
IAB Australia. "Buying Methods Media Agencies Intend to Use for Audio Advertising in Australia from 2016 to 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
IAB Australia, Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020 Statista, https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/ (last visited November 22, 2024)
Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
