In a survey about audio advertising conducted in Australia in 2020, it was found that 69 percent of respondents reported intended to buy audio advertising by traditional radio spot or broadcast radio spot. Meanwhile, that same year, 44 percent of respondents reported they intended to buy audio advertising by programmatically traded inventory on open exchanges.
Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020
Characteristic
Traditional radio spot buy/Broadcast radio spot buy (AM/FM/DAB+)
Broadcast radio spot buy combined with cross-platform
Bundled with other media opportunities
Programmatically traded inventory on open exchanges
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Australia. (March 15, 2021). Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
IAB Australia. "Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020." Chart. March 15, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
IAB Australia. (2021). Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
IAB Australia. "Buying Methods Media Agencies Intend to Use for Audio Advertising in Australia from 2016 to 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
IAB Australia, Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020 Statista, https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/ (last visited November 03, 2024)
Buying methods media agencies intend to use for audio advertising in Australia from 2016 to 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1233874/australia-buying-methods-for-audio-advertising/
