Impact of Covid-19 on decision making in staple purchases in India 2019 and Sep 2020

Published by A. Minhas, Mar 17, 2022
By September 2020, 27 percent of the respondents focused on reasonable pricing while deciding for the purchase of staples in India. This remained stable compared to the pre-Covid period in 2019. On the other hand, quality and brand increased as focus categories, while the option to feel and touch lost a bit of its significance.

Impact of Covid-19 on the decision making in staple food purchases in India in 2019 and Sep 2020

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Release date

February 2021

Region

India

Survey time period

2019 and September 2020

Number of respondents

2019: N=8,500, Sep 2020: N=1,200

Special properties

data only on urban consumers

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