Users who purchased sporting goods in e-commerce Spain 2016-2020
Nowadays, e-commerce plays an increasingly important role in consumers' purchasing alternatives in Spain, with more than 60 percent of people buying online in 2020. As a result, more than 50 percent of customers bought sporting goods in that year, being the highest share of e-commerce purchasing of this type of articles, that only attracted 27 percent of buyers at the beginning of the analyzed period.