Nowadays, e-commerce plays an increasingly important role in consumers' purchasing alternatives in Spain, with more than 60 percent of people buying online in 2020. As a result, more than 50 percent of customers bought sporting goods in that year, being the highest share of e-commerce purchasing of this type of articles, that only attracted 27 percent of buyers at the beginning of the analyzed period.
Share of online purchasers who bought sporting goods in Spain from 2016 to 2020
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El Observatorio Cetelem. (December 17, 2020). Share of online purchasers who bought sporting goods in Spain from 2016 to 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1233804/share-online-purchasers-sporting-goods-spain/
El Observatorio Cetelem. "Share of online purchasers who bought sporting goods in Spain from 2016 to 2020." Chart. December 17, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1233804/share-online-purchasers-sporting-goods-spain/
El Observatorio Cetelem. (2020). Share of online purchasers who bought sporting goods in Spain from 2016 to 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1233804/share-online-purchasers-sporting-goods-spain/
El Observatorio Cetelem. "Share of Online Purchasers Who Bought Sporting Goods in Spain from 2016 to 2020." Statista, Statista Inc., 17 Dec 2020, https://www.statista.com/statistics/1233804/share-online-purchasers-sporting-goods-spain/
El Observatorio Cetelem, Share of online purchasers who bought sporting goods in Spain from 2016 to 2020 Statista, https://www.statista.com/statistics/1233804/share-online-purchasers-sporting-goods-spain/ (last visited December 21, 2024)
Share of online purchasers who bought sporting goods in Spain from 2016 to 2020 [Graph], El Observatorio Cetelem, December 17, 2020. [Online]. Available: https://www.statista.com/statistics/1233804/share-online-purchasers-sporting-goods-spain/
