Willingness to purchase fresh food products online in Indonesia 2020

Published by Hanadian Nurhayati-Wolff, Jun 28, 2023
According to a consumer survey conducted in 2020, 43 percent of Indonesian respondents were somewhat more willing to purchase fresh food products and other daily necessities online. Although shopping for groceries is not a restricted activity, the pandemic has made people more inclined to purchase more online.

Willingness to purchase fresh food products and daily necessities online among households in Indonesia as of September 2020

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Release date

March 2021

Region

Indonesia

Survey time period

June and September 2020

Number of respondents

1,500 respondents

Special properties

respondents were households in Bandung, Jakarta, Makassar, Medan, and Surabaya

Method of interview

Face-to-face interview

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