According to a consumer survey conducted in 2020, more than 50 percent of Indonesian respondents of all income levels stated that they had never purchased a product on social media platforms. Those who earned more than 10 million Indonesian rupiah have a higher tendency of buying products on social media platforms.
Shopping experience on social media platforms among households in Indonesia as of September 2020, by income level
Monthly income in Indonesian rupiah
Never
1-2 times
3-5 times
6 times or more
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Deloitte. (March 8, 2021). Shopping experience on social media platforms among households in Indonesia as of September 2020, by income level [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1233720/indonesia-social-media-shopping-experience-by-income-level/
Deloitte. "Shopping experience on social media platforms among households in Indonesia as of September 2020, by income level." Chart. March 8, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1233720/indonesia-social-media-shopping-experience-by-income-level/
Deloitte. (2021). Shopping experience on social media platforms among households in Indonesia as of September 2020, by income level. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1233720/indonesia-social-media-shopping-experience-by-income-level/
Deloitte. "Shopping Experience on Social Media Platforms among Households in Indonesia as of September 2020, by Income Level." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1233720/indonesia-social-media-shopping-experience-by-income-level/
Deloitte, Shopping experience on social media platforms among households in Indonesia as of September 2020, by income level Statista, https://www.statista.com/statistics/1233720/indonesia-social-media-shopping-experience-by-income-level/ (last visited August 24, 2024)
Shopping experience on social media platforms among households in Indonesia as of September 2020, by income level [Graph], Deloitte, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1233720/indonesia-social-media-shopping-experience-by-income-level/