According to a consumer survey conducted in 2020, 80 percent of Indonesian respondents between the age of 50 and 64 years stated that they had never purchased an item on social media platforms. The age group that made purchases more regularly on such platforms were those between the age of 15 and 24.
Shopping experience on social media platforms among households in Indonesia as of September 2020, by age group
Characteristic
Never
1-2 times
3-5 times
6 times or more
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Deloitte. (March 8, 2021). Shopping experience on social media platforms among households in Indonesia as of September 2020, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1233719/indonesia-social-media-shopping-experience-by-age-group/
Deloitte. "Shopping experience on social media platforms among households in Indonesia as of September 2020, by age group." Chart. March 8, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1233719/indonesia-social-media-shopping-experience-by-age-group/
Deloitte. (2021). Shopping experience on social media platforms among households in Indonesia as of September 2020, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1233719/indonesia-social-media-shopping-experience-by-age-group/
Deloitte. "Shopping Experience on Social Media Platforms among Households in Indonesia as of September 2020, by Age Group." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1233719/indonesia-social-media-shopping-experience-by-age-group/
Deloitte, Shopping experience on social media platforms among households in Indonesia as of September 2020, by age group Statista, https://www.statista.com/statistics/1233719/indonesia-social-media-shopping-experience-by-age-group/ (last visited August 24, 2024)
Shopping experience on social media platforms among households in Indonesia as of September 2020, by age group [Graph], Deloitte, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1233719/indonesia-social-media-shopping-experience-by-age-group/