Annual buy now, pay later (BNPL) users in the U.S. 2020-2023, by age and gender

Share of respondents who said they had used a buy now, pay later (BNPL) service in the United States from 2020 to 2023, by age and gender

CharacteristicJul 2020Mar 2021Jun 2022Jul 2023
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
Statistic: Share of respondents who said they had used a buy now, pay later (BNPL) service in the United States from 2020 to 2023, by age and gender
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2024

Region

United States

Survey time period

July 19, 2023

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

The source made significant changes to this reporting in October 2024, see the "Details" tab for more information; Penetration within said consumer group, i.e. 57 percent of all male respondents in 2022 had used BNPL

Method of interview

Online panel

Supplementary notes

The source changed its reporting in October 2024. First, the age groups changed into "Gen Z", "Millennials", etc. with no further information on what comprises these groups. Second, and most importantly, the source stated that the figures for 2024 concerned BNPL use "at least once since it became available [in the United States]." This was not the case in previous publications. The source added that the 2024 reporting was powered by ChatGPT, which may or may not have led to these changes.

The source adds the following information for the survey respondents:

  • Gender distribution: 59 percent female, 41 percent male;
  • Age distribution: 11 percent 18-24 years old; 24 percent 25-34 years old; 31 percent 35-44 years old; 15 percent 45-54 years old; 18 percent over 54 years old.


Missing percentage points to 100 percent are probably due to rounding.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
E-commerce checkout behavior

Everything on "E-commerce checkout behavior" in one document: edited and divided into chapters, including detailed references.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " Digital payment types in the United States "

Other statistics that may interest you Digital payment types in the United States

Market share

7

Penetration

8

Biggest brands

8

Users

8

Transaction value

6

Number of transactions

7

Miscellaneous

5

Further related statistics

15

Discover Statista

Need help with using Statista for your research? Tutorials and first steps
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.