Preferred shopping channels before and after the COVID-19 pandemic Indonesia 2020

According to a consumer survey conducted in Indonesia in 2020, modern trade was the most preferred purchase channel among the majority of Indonesian consumers before and after the coronavirus (COVID-19) pandemic. Indonesian consumers also showed more interest in online purchase channels after the coronavirus (COVID-19) pandemic.

Growing interest in online purchases

The coronavirus (COVID-19) pandemic has shifted the distribution channel structure in the Indonesian retail industry. The rate of online shopping penetration after social distancing restrictions were imposed has been increasing in the country. Convenience and containing the spread of the virus were some of the reasons why this shopping method gained growing popularity. A recent survey suggested that Indonesian consumers planned to continue the new shopping habit after the COVID-19 pandemic.

the impact of the COVID-19 pandemic on consumer behavior

Apart from boosting the popularity of online channels, the pandemic has changed the Indonesian consumers’ shopping mindset. They have become more mindful of where they spent their money. Some of them have also changed to less expensive products or brands to save money.