Hard seltzer target market size in the United States and Asia Pacific 2021

The target market size of hard seltzer was estimated to be 172 million cases in the United States in 2021. Within Asia-Pacific countries, Japan was the largest potential market at 143 million cases.

Hard seltzer in the United States

In recent years, hard seltzer gained tremendous popularity in the United States. Either owing to its range of diverse flavors or due to its low-calorie content, American consumers have increasingly opted for hard seltzer as their choice of alcoholic beverage. Between 2018 and 2019 alone, on-premise sales of hard seltzer grew more than five-fold, from a mere 210 million U.S. dollars in 2018 to a figure exceeding 1 billion U.S. dollars a year later.

Hard seltzer brands

Since its launching in 2016, White Claw Hard Seltzer quickly became the most widely consumed brand of hard seltzer in the United States. In 2020, the brand generated almost 2 billion U.S. dollars in sales, making it the uncontested market leader. Sales of other brands of hard seltzer such as Truly and Twisted were lower, amounting to 923 million and 506 million U.S. dollars, respectively. Hard seltzer brands were the only flavored malt beverages to witness triple-digit growth in sales in the United States in 2020.