According to a survey conducted in 2020 on the satisfaction of consumers toward consumer goods retailers in Thailand, 32 percent of surveyed respondents were satisfied with Tesco Lotus hypermarkets. In comparison, 20 percent were satisfied with Big C. Since the coronavirus (COVID-19) pandemic, various retailers in Thailand were significantly affected. Comparatively, e-commerce platforms for consumer goods gained popularity among Thai consumers.
Impact of COVID-19 pandemic on grocery shopping in Thailand
Although the consumers still visited grocery stores during the COVID-19 pandemic in Thailand, a study conducted in March 2020 showed that they visited such stores less frequently than before. Some of the causes of this change in grocery visits were the restrictions on opening hours as well as social distancing measures. In that same period, Thai consumers tended to pay more attention to price when shopping. This was partly due to the increasing unemployment rate and economic uncertainty that Thai consumers experienced during that time. Furthermore, bulk buying became a popular option when grocery shopping, as some consumers were worried that they would have to quarantine, or even that the grocery stores might run out of items.
Preferred retailers for consumer goods among consumers in Thailand in 2020
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Bangkok Biz News. (March 26, 2021). Preferred retailers for consumer goods among consumers in Thailand in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1233149/thailand-preferred-consumer-goods-retailers/
Bangkok Biz News. "Preferred retailers for consumer goods among consumers in Thailand in 2020." Chart. March 26, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1233149/thailand-preferred-consumer-goods-retailers/
Bangkok Biz News. (2021). Preferred retailers for consumer goods among consumers in Thailand in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1233149/thailand-preferred-consumer-goods-retailers/
Bangkok Biz News. "Preferred Retailers for Consumer Goods among Consumers in Thailand in 2020." Statista, Statista Inc., 26 Mar 2021, https://www.statista.com/statistics/1233149/thailand-preferred-consumer-goods-retailers/
Bangkok Biz News, Preferred retailers for consumer goods among consumers in Thailand in 2020 Statista, https://www.statista.com/statistics/1233149/thailand-preferred-consumer-goods-retailers/ (last visited August 25, 2024)
Preferred retailers for consumer goods among consumers in Thailand in 2020 [Graph], Bangkok Biz News, March 26, 2021. [Online]. Available: https://www.statista.com/statistics/1233149/thailand-preferred-consumer-goods-retailers/