In 2020, the sales share of consumer packaged goods (CPG) sold under the store brands in the United States amounted to nearly 20 percent in the multi outlets, a channel which includes most retail shops. While delivery and in-store pickup of online orders registered similar percentages, the share of private-labelled CPG sold with home shipment option was very limited, at only 3.2 percent. The sales share of extra small manufacturers was valued at 8.2 percent in MULO channels, while their market share was significantly higher in e-commerce (26.9 percent).
Manufacturers and private label share of consumer packaged goods (CPG) sales in the United States in 2020, by channel
Manufacturer Size calculated with MULOC 2020 Sales as XS<$100M, Small>$100M, Medium>$1B, Large>$6B.
E-commerce data is based on projected receipt-based sample and reported data with varying levels of granularity and accuracy available.
* MULO includes: grocerers, drugstores, merchandisers, club stores and dollar stores, as well as Military DECA (commissaries).
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IRI. (March 29, 2021). Manufacturers and private label share of consumer packaged goods (CPG) sales in the United States in 2020, by channel [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1232943/manufacturers-and-private-label-share-of-cpg-sales-by-channel-united-states/
IRI. "Manufacturers and private label share of consumer packaged goods (CPG) sales in the United States in 2020, by channel ." Chart. March 29, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1232943/manufacturers-and-private-label-share-of-cpg-sales-by-channel-united-states/
IRI. (2021). Manufacturers and private label share of consumer packaged goods (CPG) sales in the United States in 2020, by channel . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1232943/manufacturers-and-private-label-share-of-cpg-sales-by-channel-united-states/
IRI. "Manufacturers and Private Label Share of Consumer Packaged Goods (Cpg) Sales in The United States in 2020, by Channel ." Statista, Statista Inc., 29 Mar 2021, https://www.statista.com/statistics/1232943/manufacturers-and-private-label-share-of-cpg-sales-by-channel-united-states/
IRI, Manufacturers and private label share of consumer packaged goods (CPG) sales in the United States in 2020, by channel Statista, https://www.statista.com/statistics/1232943/manufacturers-and-private-label-share-of-cpg-sales-by-channel-united-states/ (last visited October 02, 2024)
Manufacturers and private label share of consumer packaged goods (CPG) sales in the United States in 2020, by channel [Graph], IRI, March 29, 2021. [Online]. Available: https://www.statista.com/statistics/1232943/manufacturers-and-private-label-share-of-cpg-sales-by-channel-united-states/
