By 2017, White Claw Hard Seltzer became the biggest brand in the U.S. hard seltzer market. By 2019, the brand had increased it's market share to 58 percent.
Market share of hard seltzer brands in the United States from 2016 to 2019
Characteristic
White Claw Hard Seltzer
Truly Hard Seltzer
Bon & Viv Spiked Seltzer
Smirnoff
Henry's
Natural Light
All other
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S&P Global. (February 5, 2020). Market share of hard seltzer brands in the United States from 2016 to 2019 [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1232919/hard-seltzer-brands-market-share-us/
S&P Global. "Market share of hard seltzer brands in the United States from 2016 to 2019." Chart. February 5, 2020. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1232919/hard-seltzer-brands-market-share-us/
S&P Global. (2020). Market share of hard seltzer brands in the United States from 2016 to 2019. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1232919/hard-seltzer-brands-market-share-us/
S&P Global. "Market Share of Hard Seltzer Brands in The United States from 2016 to 2019." Statista, Statista Inc., 5 Feb 2020, https://www.statista.com/statistics/1232919/hard-seltzer-brands-market-share-us/
S&P Global, Market share of hard seltzer brands in the United States from 2016 to 2019 Statista, https://www.statista.com/statistics/1232919/hard-seltzer-brands-market-share-us/ (last visited July 04, 2024)
Market share of hard seltzer brands in the United States from 2016 to 2019 [Graph], S&P Global, February 5, 2020. [Online]. Available: https://www.statista.com/statistics/1232919/hard-seltzer-brands-market-share-us/