Brazil: internet users' perception of Black Friday 2020

Published by Statista Research Department, Nov 15, 2022
Little above two-thirds (67 percent) of internet users surveyed in Brazil in August 2020 said Black Friday meant shopping deals. Similarly, 66 percent of respondents mentioned discounts, while 54 percent stated that Black Friday meant purchases.

Leading meanings of Black Friday according to internet users in Brazil as of August 2020

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Sources

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Release date

August 2020

Region

Brazil

Survey time period

August 12 and 13, 2020

Number of respondents

1,726 internet users

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What is the meaning of BF [Black Friday]?"

Multiple answers were possible.

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Statistics on " Black Friday e-commerce in Brazil "

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Overview

6

Sales

7

Segments

5

Consumption

7

Challenges

4

Further related statistics

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Topics

Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
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