In a survey about audio advertising conducted in Australia in 2020, it was found that 51 percent of respondents said their audio advertising was planed and bought by the same team. Meanwhile, that same year, 19 percent of respondents said their audio advertising was planned and bought by different teams.
Plan of media agencies across all audio advertising within teams in Australia from 2016 to 2020
Characteristic
Planned and bought by different teams
Planned by the same team but bought by different teams
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IAB Australia. (March 15, 2021). Plan of media agencies across all audio advertising within teams in Australia from 2016 to 2020 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1232865/australia-media-agencies-plan-across-all-audio-advertising-within-teams/
IAB Australia. "Plan of media agencies across all audio advertising within teams in Australia from 2016 to 2020." Chart. March 15, 2021. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1232865/australia-media-agencies-plan-across-all-audio-advertising-within-teams/
IAB Australia. (2021). Plan of media agencies across all audio advertising within teams in Australia from 2016 to 2020. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1232865/australia-media-agencies-plan-across-all-audio-advertising-within-teams/
IAB Australia. "Plan of Media Agencies across All Audio Advertising within Teams in Australia from 2016 to 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1232865/australia-media-agencies-plan-across-all-audio-advertising-within-teams/
IAB Australia, Plan of media agencies across all audio advertising within teams in Australia from 2016 to 2020 Statista, https://www.statista.com/statistics/1232865/australia-media-agencies-plan-across-all-audio-advertising-within-teams/ (last visited March 11, 2025)
Plan of media agencies across all audio advertising within teams in Australia from 2016 to 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1232865/australia-media-agencies-plan-across-all-audio-advertising-within-teams/
