In a survey about audio advertising conducted in Australia, it was found that 93 percent of respondents said that they used broadcast radio audio advertising as a significant part of activity or regularly in 2020. Meanwhile, that same year, 36 percent of respondents said that they used podcast audio advertising as a significant part of activity or regularly .
Media agencies using audio advertising as a significant part of activity or regularly considered in Australia from 2016 to 2020
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IAB Australia. (March 15, 2021). Media agencies using audio advertising as a significant part of activity or regularly considered in Australia from 2016 to 2020 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1232838/australia-media-agencies-using-audio-advertising-regularly/
IAB Australia. "Media agencies using audio advertising as a significant part of activity or regularly considered in Australia from 2016 to 2020." Chart. March 15, 2021. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1232838/australia-media-agencies-using-audio-advertising-regularly/
IAB Australia. (2021). Media agencies using audio advertising as a significant part of activity or regularly considered in Australia from 2016 to 2020. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1232838/australia-media-agencies-using-audio-advertising-regularly/
IAB Australia. "Media Agencies Using Audio Advertising as a Significant Part of Activity or Regularly Considered in Australia from 2016 to 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1232838/australia-media-agencies-using-audio-advertising-regularly/
IAB Australia, Media agencies using audio advertising as a significant part of activity or regularly considered in Australia from 2016 to 2020 Statista, https://www.statista.com/statistics/1232838/australia-media-agencies-using-audio-advertising-regularly/ (last visited December 20, 2024)
Media agencies using audio advertising as a significant part of activity or regularly considered in Australia from 2016 to 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1232838/australia-media-agencies-using-audio-advertising-regularly/
