In the second quarter of 2020, due to the coronavirus outbreak, businesses around the world quickly reacted to the crisis and cut marketing costs. Unsurprisingly, movies, public relations and advertising in general were the services which saw some of the highest declines in requests compared to the first quarter of 2020; requests for event marketing decreased by close to 50 percent at that time. In the third quarter of 2020 the industry started seeing more movement - events experienced a 14 percent growth, while e-commerce marketing grew by 39 percent, all in response to altered channel and media usage among consumers in lockdowns.
Change in marketing project requests worldwide due to the coronavirus outbreak in 2nd and 3rd quarters 2020, by discipline
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sortlist. (October 20, 2020). Change in marketing project requests worldwide due to the coronavirus outbreak in 2nd and 3rd quarters 2020, by discipline [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1232827/marketing-project-requests-world/
Sortlist. "Change in marketing project requests worldwide due to the coronavirus outbreak in 2nd and 3rd quarters 2020, by discipline." Chart. October 20, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1232827/marketing-project-requests-world/
Sortlist. (2020). Change in marketing project requests worldwide due to the coronavirus outbreak in 2nd and 3rd quarters 2020, by discipline. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1232827/marketing-project-requests-world/
Sortlist. "Change in Marketing Project Requests Worldwide Due to The Coronavirus Outbreak in 2nd and 3rd Quarters 2020, by Discipline." Statista, Statista Inc., 20 Oct 2020, https://www.statista.com/statistics/1232827/marketing-project-requests-world/
Sortlist, Change in marketing project requests worldwide due to the coronavirus outbreak in 2nd and 3rd quarters 2020, by discipline Statista, https://www.statista.com/statistics/1232827/marketing-project-requests-world/ (last visited December 23, 2024)
Change in marketing project requests worldwide due to the coronavirus outbreak in 2nd and 3rd quarters 2020, by discipline [Graph], Sortlist, October 20, 2020. [Online]. Available: https://www.statista.com/statistics/1232827/marketing-project-requests-world/
