Brazil: internet users' perception of ads' influence on Black Friday shopping 2020

Perceived influence of advertising in selected media on the buying decision process during Black Friday in Brazil as of August 2020

CharacteristicShare of respondents
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Statistic: Perceived influence of advertising in selected media on the buying decision process during Black Friday in Brazil as of August 2020
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Release date

August 2020

Region

Brazil

Survey time period

August 12 and 13, 2020

Number of respondents

719 internet users willing to shop on Black Friday

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Including commercial breaks, TV hosts' endorsements, and product placement.

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Black Friday e-commerce in Brazil

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