Brazil: internet users' perception of ads' influence on Black Friday shopping 2020

Published by
J. G. Navarro,
Jan 5, 2023
During an August 2020 survey fielded in Brazil, about two out of five (39 percent of) responding internet users said advertising on TV influenced their buying decision process on Black Friday. Around 37 percent of respondents mentioned ads on websites and online social networks, while 22 percent of them cited digital influencers and celebrities. Over 80 percent of internet users surveyed stated they would shop online on Black Friday in Brazil.

Perceived influence of advertising in selected media on the buying decision process during Black Friday in Brazil as of August 2020

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Release date

August 2020

Region

Brazil

Survey time period

August 12 and 13, 2020

Number of respondents

719 internet users willing to shop on Black Friday

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Including commercial breaks, TV hosts' endorsements, and product placement.

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Overview

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Advertising market in Brazil

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Agencies

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Digital advertising

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Traditional advertising

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Consumer insights

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Topics

Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
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