Retail sales of color cosmetics China 2018-2028
In 2023, the retail sales of China's color cosmetics market amounted to 116.8 billion yuan, representing a slight increase from the previous year. The market is expected to maintain its momentum, achieving a value of over 175 billion yuan in 2028.
Consumption force
In China, people used to put on makeup only for special occasions such as weddings and graduation. Nowadays, wearing makeup has become common, with the number of users growing remarkably across all ages. The main consumption power of color cosmetic products are users aged below 35 years.
Consumer preferences
As per capita annual expenditure on color cosmetics remains low, cost-effective products are prevalent in the Chinese makeup market. In the first quarter of 2024, more than half of the makeup products sold online were priced below 100 yuan. Among all makeup categories, base makeup was the most popular, accounting for more than half of the market.
