In 2020, around 65 percent of the in-app purchases (IAPs) offered by leading non-gaming apps available to iOS users in the United States were priced under 10 U.S. dollars. Between 2017 and 2020, the number of in-app purchases priced between 0.49 and 9.99 U.S. dollars experienced a downward trend. By comparison, the number of IAPs with more expensive price ranges increased during the examined period. In 2020, the number of IAPs priced between 10 and 49.99 U.S. dollars increased by almost 10 percent year-over-year.
Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by price
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Sensor Tower, & DIW. (March 24, 2021). Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by price [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1232613/us-non-gaming-iaps-by-price/
Sensor Tower, und DIW. "Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by price." Chart. March 24, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1232613/us-non-gaming-iaps-by-price/
Sensor Tower, DIW. (2021). Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by price. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1232613/us-non-gaming-iaps-by-price/
Sensor Tower, and DIW. "Distribution of In-app Purchases (Iaps) in Leading Non-gaming Ios Apps in The United States from 2017 to 2020, by Price." Statista, Statista Inc., 24 Mar 2021, https://www.statista.com/statistics/1232613/us-non-gaming-iaps-by-price/
Sensor Tower & DIW, Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by price Statista, https://www.statista.com/statistics/1232613/us-non-gaming-iaps-by-price/ (last visited December 22, 2024)
Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by price [Graph], Sensor Tower, & DIW, March 24, 2021. [Online]. Available: https://www.statista.com/statistics/1232613/us-non-gaming-iaps-by-price/
