As of 2021, 42 percent of coffee drinkers could be considered experimenters, as they usually drank one brand of coffee and only sometimes tried new options. A further 34 percent of surveyed Hungarians always chose the same coffee brand.
Distribution of Hungarian coffee consumers by brand loyalty in 2021
Characteristic
Share of respondents
Experimenters - the usual brand and sometimes a new brand
42%
Loyalists - always the same brand
34%
Multiple brand consumers - always a few favorite brands
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Budapest Business Journal. (April 23, 2021). Distribution of Hungarian coffee consumers by brand loyalty in 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1232596/hungary-coffee-brand-loyalty/
Budapest Business Journal. "Distribution of Hungarian coffee consumers by brand loyalty in 2021." Chart. April 23, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1232596/hungary-coffee-brand-loyalty/
Budapest Business Journal. (2021). Distribution of Hungarian coffee consumers by brand loyalty in 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1232596/hungary-coffee-brand-loyalty/
Budapest Business Journal. "Distribution of Hungarian Coffee Consumers by Brand Loyalty in 2021." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1232596/hungary-coffee-brand-loyalty/
Budapest Business Journal, Distribution of Hungarian coffee consumers by brand loyalty in 2021 Statista, https://www.statista.com/statistics/1232596/hungary-coffee-brand-loyalty/ (last visited November 23, 2024)
Distribution of Hungarian coffee consumers by brand loyalty in 2021 [Graph], Budapest Business Journal, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1232596/hungary-coffee-brand-loyalty/
