In 2022, Kérastase became the most popular haircare brand among Chinese online shoppers, accounting for about 5.53 percent of the online sales of haircare products. During the same period, Pantene took up 5.02 percent of the online haircare market.
Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand
Characteristic
Share of sales value
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Website (mztoutiao.com). (May 24, 2023). Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/
Website (mztoutiao.com). "Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand." Chart. May 24, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/
Website (mztoutiao.com). (2023). Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/
Website (mztoutiao.com). "Distribution of E-commerce Sales Value of Leading Haircare Products in China in 2022, by Brand." Statista, Statista Inc., 24 May 2023, https://www.statista.com/statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/
Website (mztoutiao.com), Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand Statista, https://www.statista.com/statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/ (last visited July 22, 2024)
Distribution of e-commerce sales value of leading haircare products in China in 2022, by brand [Graph], Website (mztoutiao.com), May 24, 2023. [Online]. Available: https://www.statista.com/statistics/1232550/china-online-sales-share-of-leading-shampoos-by-brand/