According to a 2019 survey among regular wine drinkers, around 40 percent of Australian premium wine drinkers were aged between 18 and 34 years. Compared to the older generation, younger consumers were more likely to purchase premium wine.
Share of premium and non-premium wine drinkers in Australia in 2019, by age group
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Wines of Chile. (March 25, 2020). Share of premium and non-premium wine drinkers in Australia in 2019, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/
Wines of Chile. "Share of premium and non-premium wine drinkers in Australia in 2019, by age group." Chart. March 25, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/
Wines of Chile. (2020). Share of premium and non-premium wine drinkers in Australia in 2019, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/
Wines of Chile. "Share of Premium and Non-premium Wine Drinkers in Australia in 2019, by Age Group." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/
Wines of Chile, Share of premium and non-premium wine drinkers in Australia in 2019, by age group Statista, https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/ (last visited December 22, 2024)
Share of premium and non-premium wine drinkers in Australia in 2019, by age group [Graph], Wines of Chile, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1232448/australia-share-of-premium-and-non-premium-wine-drinkers-by-age/