Digital audio advertising usage during COVID-19 impacted year Australia 2020

Published by
Christopher Hughes,
Sep 28, 2022
In a survey about audio advertising conducted in Australia, it was found that 81 percent of respondents said that they used streaming digital audio advertising in 2020. Meanwhile, that same year, 65 percent of respondents said they used podcast advertising.

Media level of digital audio advertising usage through COVID-19 impacted year in Australia 2020

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Release date

March 2021

Region

Australia

Survey time period

December 2020 and January 2021

Number of respondents

222 respondents

Method of interview

Questionnaire

Supplementary notes

Original question: Which of these bests describes your organization’s experience with the following forms of audio advertising to date?

Media agency count= 127

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