In 2020, nearly every third product advertisement in Saint Petersburg belonged to the retail and trade category. Food products listed second, occupying 14 percent of the city's advertising market. Real estate was the category with the third highest number of ads in Russia's Northern capital.
Advertising market share in Saint Petersburg, Russia in 2020, by product category
The source excluded the categories "Mass media "and "Brand advertising."
In the outdoor advertising monitoring, placements for a period of at least one month were taken into consideration.
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Mediascope. (March 31, 2021). Advertising market share in Saint Petersburg, Russia in 2020, by product category [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1232373/saint-petersburg-ad-market-share-by-product/
Mediascope. "Advertising market share in Saint Petersburg, Russia in 2020, by product category." Chart. March 31, 2021. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1232373/saint-petersburg-ad-market-share-by-product/
Mediascope. (2021). Advertising market share in Saint Petersburg, Russia in 2020, by product category. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1232373/saint-petersburg-ad-market-share-by-product/
Mediascope. "Advertising Market Share in Saint Petersburg, Russia in 2020, by Product Category." Statista, Statista Inc., 31 Mar 2021, https://www.statista.com/statistics/1232373/saint-petersburg-ad-market-share-by-product/
Mediascope, Advertising market share in Saint Petersburg, Russia in 2020, by product category Statista, https://www.statista.com/statistics/1232373/saint-petersburg-ad-market-share-by-product/ (last visited January 02, 2025)
Advertising market share in Saint Petersburg, Russia in 2020, by product category [Graph], Mediascope, March 31, 2021. [Online]. Available: https://www.statista.com/statistics/1232373/saint-petersburg-ad-market-share-by-product/
