Brazil: social media platforms used by Nuvemshop 2020
As part of their marketing strategy, online stores that conduct sales through the e-commerce platform Nuvemshop use multiple social media platforms to promote their products. In 2020, 96 percent of these stores used Instagram as a medium of dissemination, making it the most used social media platform by all businesses on Nuvemshop. Facebook and WhatsApp followed, adopted by 80 and 71 percent of the online shops, respectively. Little above one-third of Nuvemshop's sales took place over social media in 2020.
