Bumble: annual paying users worldwide 2018-2023, by app

Bumble Inc. is a social media company and the parent company of online dating services and social networks Bumble and Badoo. In 2023, the number of paying users on the Bumble app increased to just over two and a half million, up by roughly 26 percent from the previous year. Overall, users of the Badoo app, and other apps belonging to the company, also increased. Between 2018 and 2023, users of Bumble's premium services or made in-app purchases have increased gradually but constantly. 

Where are paying users of Bumble and Badoo based?

The revenue growth of Bumble Inc. is fueled by its paying users, and the company has been active in trying to attract new customers for both its app and web services by releasing premium features and beta-testing others in selected key country markets. Between 2018 and 2023, Bumble app has experienced a constant increase in its monthly in-app purchases (IAP), with users based in North and Latin America leading its revenue growth. In comparison, Badoo revenues have experienced a more discontinuous global growth, with Europe, the Middle East, and Africa registering the largest share of in-app purchases from subscriptions and other in-app services.

Bumble app gendered positioning

Bumble, which allows female users to actively make the first move when contacting a possible match, strongly positions itself as a women-first dating app. However, as of March 2021, the majority of monthly active users on Bumble app in the United States were male, with roughly a third of female users. In comparison, Tinder female monthly active users in the U.S. were 24 percent in the same period. The proportions might reflect the worldwide gender imbalance in audiences of online dating services or apps, which as of the fourth quarter of 2020 counted 43 percent male users and 33 percent female users.