Expected changes in spend for DIY and home improvement among Chinese consumers 2020

Published by
Xin Ou,
Mar 1, 2024
A survey conducted in November 2020 among Chinese consumers revealed that more than one-fourth of respondents would likely spend less on DIY and home improvement projects in the following six months. Meanwhile, a narrow majority of 52 percent of Chinese respondents expected no changes in the next half year.

Consumer expectation of spending on do-it-yourself (DIY) and home improvement in the following six months in China as of November 2020

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Release date

March 2021

Region

China

Survey time period

November 2020

Number of respondents

8,738 consumers across 22 territories

Age group

18 years and older

Special properties

among respondents who shopped online at least once in the previous year

Method of interview

Online survey

Supplementary notes

Original survey question:
Thinking about your spending over the next six months, to the best of your ability, please describe your expectations on spend across the following categories.
Answer for category "Do-it-yourself/home improvement".

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