Expected changes in spend for heath and beauty among consumers in Hong Kong 2020

Published by
Xin Ou,
Mar 1, 2024
A November 2020 survey conducted among consumers in Hong Kong revealed that more than one-in-four respondents would likely spend less on cosmetics in the following six months. eanwhile, a narrow majority of 54 percent of respondents in Hong Kong expected no changes in the next half year.

Consumer expectation of spending on health and beauty in the following six months in Hong Kong as of November 2020

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Release date

March 2021

Region

Hong Kong

Survey time period

November 2020

Number of respondents

8,738 consumers across 22 territories

Age group

18 years and older

Special properties

among respondents who shopped online at least once in the previous year

Method of interview

Online survey

Supplementary notes

According to the source, health and beauty products refer to cosmetics.

Original survey question:
Thinking about your spending over the next six months, to the best of your ability, please describe your expectations on spend across the following categories.
Answer for category "Health and beauty (cosmetics)".

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