According to a survey of social commerce users in Singapore in 2020, women aged 35 to 44 years accounted for 28 percent of purchases on social media platforms. Women aged 25 to 34 years represented the second largest demographic in the distribution, accounting for 23 percent of social commerce purchases.
Distribution of social commerce shoppers in Singapore from 1st quarter 2020 to 2nd quarter 2020, by age and gender
Age group in years
Female
Male
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iKala. (October 7, 2020). Distribution of social commerce shoppers in Singapore from 1st quarter 2020 to 2nd quarter 2020, by age and gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1232261/singapore-social-commerce-shoppers-by-age-and-and-gender/
iKala. "Distribution of social commerce shoppers in Singapore from 1st quarter 2020 to 2nd quarter 2020, by age and gender." Chart. October 7, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1232261/singapore-social-commerce-shoppers-by-age-and-and-gender/
iKala. (2020). Distribution of social commerce shoppers in Singapore from 1st quarter 2020 to 2nd quarter 2020, by age and gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1232261/singapore-social-commerce-shoppers-by-age-and-and-gender/
iKala. "Distribution of Social Commerce Shoppers in Singapore from 1st Quarter 2020 to 2nd Quarter 2020, by Age and Gender." Statista, Statista Inc., 7 Oct 2020, https://www.statista.com/statistics/1232261/singapore-social-commerce-shoppers-by-age-and-and-gender/
iKala, Distribution of social commerce shoppers in Singapore from 1st quarter 2020 to 2nd quarter 2020, by age and gender Statista, https://www.statista.com/statistics/1232261/singapore-social-commerce-shoppers-by-age-and-and-gender/ (last visited July 22, 2024)
Distribution of social commerce shoppers in Singapore from 1st quarter 2020 to 2nd quarter 2020, by age and gender [Graph], iKala, October 7, 2020. [Online]. Available: https://www.statista.com/statistics/1232261/singapore-social-commerce-shoppers-by-age-and-and-gender/