Average growth of social commerce GMV in Southeast Asian countries Q1-Q2 2020

Published by Statista Research Department, Sep 11, 2024
According to a survey of social commerce users in Southeast Asia in 2020, the average growth of social commerce gross merchandise value (GMV) increased in every country from the first to second quarter, with Singapore seeing the most significant growth at 678 percent. The average growth of social commerce GMV in Vietnam was much smaller, however, amounting to 36 percent.

Average growth of social commerce gross merchandise volume (GMV) in selected Southeast Asian countries from 1st quarter 2020 to 2nd quarter 2020

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Release date

October 2020

Region

APAC

Survey time period

Q1 to Q2 2020

Number of respondents

13,000 respondents

Special properties

survey was conducted among consumers and businesses across Thailand, Vietnam, Philippines, and Singapore

Supplementary notes

Gross merchandise value (GMV) refers to the monetary value of goods or services sold through online marketplaces over a specific period.

The survey was conducted among 12,000 consumers and 1,000 businesses.

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