CTV ad response in Latin America 2021

Published by
J. G. Navarro,
Aug 29, 2023
During a 2021 survey carried out among internet users form selected countries in Latin America who watched TV, it was found that 58 percent of respondents from Mexico took some action after viewing connected TV (CTV) ads; the same was true for 45 percent of responding Argentinians and 52 percent of responding Brazilians.

Share of internet users who took action after viewing connected TV (CTV) ads in selected countries in Latin America as of January 2021

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Release date

April 2021

Region

Argentina, Brazil, Mexico

Survey time period

January 8 to 21, 2021

Number of respondents

4,049*

Age group

18-64 years

Special properties

among internet users who watch 1+ hours of TV a week

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 4,049 respondents from three countries:
Argentina: n=1,125,
Brazil: n=1,648,
Mexico: n=1,276.
** Share of respondents who always or frequently do one or more of the following:
-search online for the products/services advertised,
- recall the ads later,
- discussed the ads with someone,
- bought advertised product or service.

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CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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