During a 2021 survey carried out among internet users in selected countries in Latin America who watched TV, it was found that 84 percent of respondents from Mexico were receptive to connected TV (CTV) ads; the same was true for 73 percent of responding Argentinians and 78 percent of responding Brazilians.
Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021
among internet users who watch 1+ hours of TV a week
Method of interview
Online survey
Supplementary notes
* The survey was carried out among 4,049 respondents from three countries: Argentina: n=1,125, Brazil: n=1,648, Mexico: n=1,276. ** Share of respondents who agreed with two or more of the following: - open to watching ads on streaming TV because there are fewer of them, - open to watching ads to get access to high quality programming, - discovered new products from ads in streaming shows, - considered brand/product ads in favorite shows.
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Magnite. (April 20, 2021). Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
Magnite. "Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021." Chart. April 20, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
Magnite. (2021). Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
Magnite. "Share of Internet Users Who Were Receptive to Connected Tv (Ctv) Ads in Selected Countries in Latin America as of January 2021." Statista, Statista Inc., 20 Apr 2021, https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
Magnite, Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021 Statista, https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/ (last visited December 22, 2024)
Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021 [Graph], Magnite, April 20, 2021. [Online]. Available: https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
