During a 2021 survey carried out among internet users in selected countries in Latin America who watched TV, it was found that 84 percent of respondents from Mexico were receptive to connected TV (CTV) ads; the same was true for 73 percent of responding Argentinians and 78 percent of responding Brazilians.
Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021
among internet users who watch 1+ hours of TV a week
Method of interview
Online survey
Supplementary notes
* The survey was carried out among 4,049 respondents from three countries: Argentina: n=1,125, Brazil: n=1,648, Mexico: n=1,276. ** Share of respondents who agreed with two or more of the following: - open to watching ads on streaming TV because there are fewer of them, - open to watching ads to get access to high quality programming, - discovered new products from ads in streaming shows, - considered brand/product ads in favorite shows.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Magnite. (April 20, 2021). Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
Magnite. "Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021." Chart. April 20, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
Magnite. (2021). Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
Magnite. "Share of Internet Users Who Were Receptive to Connected Tv (Ctv) Ads in Selected Countries in Latin America as of January 2021." Statista, Statista Inc., 20 Apr 2021, https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
Magnite, Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021 Statista, https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/ (last visited November 21, 2024)
Share of internet users who were receptive to connected TV (CTV) ads in selected countries in Latin America as of January 2021 [Graph], Magnite, April 20, 2021. [Online]. Available: https://www.statista.com/statistics/1232119/connected-tv-ad-receptivity-latin-america/
