YoY change in the advertising market net worth in Poland 2012-2023

Published by Małgorzata Puzio, Aug 19, 2024

The net worth of the advertising market has steadily increased in Poland since 2014. The most significant growth was observed between 2014 and 2015 when the value rose by 13.2 percent year-on-year. However, between 2019 and 2020, the advertising net worth value decreased by 7.9 percent due to the coronavirus (COVID-19) pandemic. Between 2022 and 2024 it increased.

Year-on-year change in the net worth of the advertising market in Poland from 2012 to 2023

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Release date

May 2024

Region

Poland

Survey time period

2012 to 2023

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Statistics on " Advertising in Poland "

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Other statistics that may interest you Advertising in Poland

Overview

8

Radio advertising

8

Television and digital advertising

6

Online advertising

4

Social media advertising

8

Out-of-home advertising

4

Further related statistics

10

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Statistics

Topics

Advertising in PolandAdvertising in the NordicsInternet usage in PolandTelevision in PolandPrint media in Poland
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