Russian pharmaceutical companies spent nearly 37 billion Russian rubles on television advertising in 2020. That was significantly higher than the budget on other traditional media channels. Radio ranked second, as approximately two billion Russian rubles were spent on advertising on that channel.
Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel
(in billion Russian rubles)
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Adindex. (April 20, 2021). Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/
Adindex. "Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles)." Chart. April 20, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/
Adindex. (2021). Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/
Adindex. "Traditional Advertising Spending in The Pharmaceutical Industry in Russia in 2020, by Channel (in Billion Russian Rubles)." Statista, Statista Inc., 20 Apr 2021, https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/
Adindex, Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles) Statista, https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/ (last visited January 06, 2025)
Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles) [Graph], Adindex, April 20, 2021. [Online]. Available: https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/
