Russian pharmaceutical companies spent nearly 37 billion Russian rubles on television advertising in 2020. That was significantly higher than the budget on other traditional media channels. Radio ranked second, as approximately two billion Russian rubles were spent on advertising on that channel.
Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel
(in billion Russian rubles)
Characteristic
Ad spend in billion Russian rubles
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Adindex. (April 20, 2021). Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/
Adindex. "Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles)." Chart. April 20, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/
Adindex. (2021). Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/
Adindex. "Traditional Advertising Spending in The Pharmaceutical Industry in Russia in 2020, by Channel (in Billion Russian Rubles)." Statista, Statista Inc., 20 Apr 2021, https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/
Adindex, Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles) Statista, https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/ (last visited July 22, 2024)
Traditional advertising spending in the pharmaceutical industry in Russia in 2020, by channel (in billion Russian rubles) [Graph], Adindex, April 20, 2021. [Online]. Available: https://www.statista.com/statistics/1232070/pharma-advertising-spending-by-channel-russia/