According to a survey among adult product consumers in China, around 61 percent of respondents purchased adult products via adult apps. Around 55 percent of respondents shopped for adult toys on horizontal e-commerce platforms such as Taobao.
Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel
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Share of respondents
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Website (163.com), & iiMedia Research. (August 24, 2020). Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
Website (163.com), und iiMedia Research. "Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel." Chart. August 24, 2020. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
Website (163.com), iiMedia Research. (2020). Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
Website (163.com), and iiMedia Research. "Share of Erotic Product Consumers Who Purchased Adult Toys in China as of October 2023, by Channel." Statista, Statista Inc., 24 Aug 2020, https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
Website (163.com) & iiMedia Research, Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel Statista, https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/ (last visited July 06, 2024)
Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel [Graph], Website (163.com), & iiMedia Research, August 24, 2020. [Online]. Available: https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/