According to a survey among adult product consumers in China, around 61 percent of respondents purchased adult products via adult apps. Around 55 percent of respondents shopped for adult toys on horizontal e-commerce platforms such as Taobao.
Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel
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iiMedia Research, & NetEase. (November 17, 2023). Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
iiMedia Research, und NetEase. "Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel." Chart. November 17, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
iiMedia Research, NetEase. (2023). Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
iiMedia Research, and NetEase. "Share of Erotic Product Consumers Who Purchased Adult Toys in China as of October 2023, by Channel." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
iiMedia Research & NetEase, Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel Statista, https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/ (last visited December 23, 2024)
Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel [Graph], iiMedia Research, & NetEase, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/