In 2023, Bumble Inc. spent over 270 million U.S. dollars on selling and marketing operations, up from 249 million in the previous year. Overall, the annual revenue generated by Bumble in 2023 amounted to 1,051.8 million U.S. dollars.
Selling and marketing expenses generated by Bumble Inc. from 2018 to 2023
(in million U.S. dollars)
Characteristic
Expenses in million U.S. dollars
2023 (Successor)
270.38
2022 (Successor)
249.27
2021 (Successor)
211.71
January 29, through December 31, 2020 (Successor)
152.59
January 1, 2020 through January 28, 2020* (Predecessor)
including selling and marketing expenses for Badoo
Supplementary notes
As a result, on January 29, 2020, Worldwide Vision Limited ceased to exist and Buzz Merger Sub Limited was subsequently renamed Worldwide Vision
Limited. On September 9, 2020, Worldwide Vision Limited merged with and into Buzz Finco L.L.C., a Delaware limited liability company and an indirect
subsidiary of Bumble Holdings., with Buzz Finco L.L.C. surviving such merger.
Bumble Inc. was incorporated as a Delaware corporation on October 5, 2020. Prior to the completion of its initial public offering (the “IPO”) on February
16, 2021, Bumble Inc. undertook certain reorganization transactions (the “Reorganization Transactions”) such that Bumble Inc. is now a holding company,
and its sole material asset is a controlling equity interest in Bumble Holdings. As the general partner of Bumble Holdings, Bumble Inc. now operates and
controls all of the business and affairs of Bumble Holdings, has the obligation to absorb losses and receive benefits from Bumble Holdings and, through
Bumble Holdings and its subsidiaries, conduct its business. As a result, the consolidated financial statements of Bumble Inc. will recognize the assets and
liabilities received in the Reorganization Transactions at their historical carrying amounts, as reflected in the historical financial statements of Bumble
Holdings. Bumble Inc. will consolidate Bumble Holdings on its consolidated financial statements and record a non-controlling interest, related to the
Common Units (as defined below) and the Incentive Units (as defined below) held by its pre-IPO owners, on its consolidated balance sheet and statement
of operations.
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Bumble. (February 27, 2024). Selling and marketing expenses generated by Bumble Inc. from 2018 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1231941/bumble-annual-selling-and-marketing-expenses/
Bumble. "Selling and marketing expenses generated by Bumble Inc. from 2018 to 2023 (in million U.S. dollars)." Chart. February 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1231941/bumble-annual-selling-and-marketing-expenses/
Bumble. (2024). Selling and marketing expenses generated by Bumble Inc. from 2018 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1231941/bumble-annual-selling-and-marketing-expenses/
Bumble. "Selling and Marketing Expenses Generated by Bumble Inc. from 2018 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1231941/bumble-annual-selling-and-marketing-expenses/
Bumble, Selling and marketing expenses generated by Bumble Inc. from 2018 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1231941/bumble-annual-selling-and-marketing-expenses/ (last visited December 22, 2024)
Selling and marketing expenses generated by Bumble Inc. from 2018 to 2023 (in million U.S. dollars) [Graph], Bumble, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1231941/bumble-annual-selling-and-marketing-expenses/