Brazil: Nuvemshop sales revenue during Black Friday 2019-2020

Published by
Stephanie Chevalier,
Feb 11, 2022
Online stores on the e-commerce platform Nuvemshop reported a sales revenue of 63.4 million Brazilian reals during the 2020 Black Friday season in Brazil. This marked an increase in sales revenue of over 167 percent compared to the previous year's Black Friday when Nuvemshop's sales revenue amounted to 23.7 million reals.

Sales revenue generated from online shopping on stores on the e-commerce platform Nuvemshop during Black Friday in Brazil in 2019 and 2020 (in million Brazilian reals)

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Release date

January 2021

Region

Brazil

Survey time period

November 25 to December 1, 2019, and November 23 to 29, 2020

Supplementary notes

Nuvemshop, originally Tiendanube in Spanish, states that it has over 80,000 active online stores. Originally from Argentina, the platform started to operate in Brazil in 2012.

Numbers have been rounded.

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Overview

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Sales

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Segments

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Consumption

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Challenges

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