Viewers of Olympic Virtual Series in the UK 2021

Ahead of the 2021 Tokyo Olympic Games, the International Olympic Committee (IOC) announced a series of eSports events, with the potential future inclusion of video games in the Olympics in mind. The so-called Olympic Virtual Series would feature video game-based competitions across five different sports - auto racing, baseball, cycling, rowing and sailing. During an April 2021 survey in the United Kingdom, just four percent of respondents stated that they would be extremely likely to watch an event from the Olympic Virtual Series, while 43 percent claimed that they would be not at all likely to follow the eSports events.

Likelihood of watching the Olympic Virtual Series eSports events in the United Kingdom (UK) as of April 2021

Characteristic	Share of respondents
Extremely likely	4%
Very likely	8%
Somewhat likely	17%
Not very likely	28%
Not at all likely	43%

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Release date

April 2021

More information

Region

United Kingdom

Survey time period

April 22, 2021

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Today, the International Olympic Committee (IOC) announced the new Olympic Virtual Series, which consists of five eSports events that will be played ahead of the Tokyo Summer Olympic Games. The series will be organized by the IOC and will feature video game-based competitions in auto racing, baseball, cycling, rowing and sailing. How likely are you to watch an event from the upcoming Olympic Virtual Series?"

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