The coronavirus (COVID-19) pandemic and consequent lockdown between March and June 2020 across India led to an increase in media consumption. The over-the-top sector saw an increase of 30 percent in paid subscription between January and July 2020, from over 21 million to 29 million. Furthermore, metros accounted for the highest OTT video platform users.
Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020
(in millions)
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India Brand Equity Foundation. (October 15, 2020). Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1231807/coronavirus-impact-india-ott-subscriptions/
India Brand Equity Foundation. "Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions)." Chart. October 15, 2020. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1231807/coronavirus-impact-india-ott-subscriptions/
India Brand Equity Foundation. (2020). Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1231807/coronavirus-impact-india-ott-subscriptions/
India Brand Equity Foundation. "Impact of The Coronavirus (Covid-19) on Ott Subscriptions across India from January to July 2020 (in Millions)." Statista, Statista Inc., 15 Oct 2020, https://www.statista.com/statistics/1231807/coronavirus-impact-india-ott-subscriptions/
India Brand Equity Foundation, Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions) Statista, https://www.statista.com/statistics/1231807/coronavirus-impact-india-ott-subscriptions/ (last visited January 08, 2025)
Impact of the coronavirus (COVID-19) on OTT subscriptions across India from January to July 2020 (in millions) [Graph], India Brand Equity Foundation, October 15, 2020. [Online]. Available: https://www.statista.com/statistics/1231807/coronavirus-impact-india-ott-subscriptions/
