Between January 2020 and January 2021, research showed an average 13 percent growth in over-the-top video consumption in India. The implementation of a nation-wide lockdown between March and June 2020 to curb the coronavirus (COVID-19) pandemic, along with the Indian Premier League cricket season in September and October later in the year saw the highest amounts of time spent consuming video streaming services.
Impact of the coronavirus (COVID-19) on OTT video consumption across India in January 2020 and January 2021
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Redseer. (February 9, 2021). Impact of the coronavirus (COVID-19) on OTT video consumption across India in January 2020 and January 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1231781/coronavirus-impact-india-ott-consumption/
Redseer. "Impact of the coronavirus (COVID-19) on OTT video consumption across India in January 2020 and January 2021." Chart. February 9, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1231781/coronavirus-impact-india-ott-consumption/
Redseer. (2021). Impact of the coronavirus (COVID-19) on OTT video consumption across India in January 2020 and January 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1231781/coronavirus-impact-india-ott-consumption/
Redseer. "Impact of The Coronavirus (Covid-19) on Ott Video Consumption across India in January 2020 and January 2021." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/1231781/coronavirus-impact-india-ott-consumption/
Redseer, Impact of the coronavirus (COVID-19) on OTT video consumption across India in January 2020 and January 2021 Statista, https://www.statista.com/statistics/1231781/coronavirus-impact-india-ott-consumption/ (last visited January 08, 2025)
Impact of the coronavirus (COVID-19) on OTT video consumption across India in January 2020 and January 2021 [Graph], Redseer, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/1231781/coronavirus-impact-india-ott-consumption/