Leading marketing channels in the UK 2020

Published by Statista Research Department, Jan 5, 2023
During a survey of marketers in the United Kingdom, it was found that social media were the most successful marketing channel in 2020, named by 25.6 percent of responding industry professionals. Leading offline marketing media were TV and radio, mentioned by 2.2 percent of respondents.

Most successful marketing channels according to marketers in the United Kingdom in 2020

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Sources

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Release date

January 2021

Region

United Kingdom

Survey time period

as of January 2021

Number of respondents

344 respondents

Special properties

among marketing directors, managers and executives

Supplementary notes

Original question: "What were your most successful marketing channels in 2020?"
The source does not provide a date of survey. The date provided is the publication date.

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