Frequently used digital media channels in India 2020

Published by
Tanushree Basuroy,
Sep 29, 2022
In a survey conducted across India in November 2020, just under 60 percent of the respondents stated that they watched videos online on apps such as YouTube, making it one of the most frequent forms of engagement with digital media among urban dwellers in that year. The next most popular activity was watching live TV on a mobile device or a computer.

Consumption of digital media services across India as of November 2020

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Source

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Release date

February 2021

Region

India

Survey time period

November 2020

Special properties

residents in urban areas

Supplementary notes

Note: The source indicates that in some markets the sample is nationally representative, while in others it is online or urban representative.

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