During a survey, 72 percent of responding marketers from the United Kingdom stated they had allocated the majority of their 2020 marketing spending in online channels whereas 10.5 percent said the lion's share of their marketing budget was invested in offline media. Nearly 10 percent split the expenditure equally between the two.
Share of marketers allocating budgets towards online vs. offline marketing in the United Kingdom in 2020
Characteristic
Share of respondents
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among marketing directors, managers and executives
Supplementary notes
Original question: "Where did you allocate the majority of your marketing spend in 2020?" The source does not provide a date of survey. The date provided is the publication date.
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Impression. (January 19, 2021). Share of marketers allocating budgets towards online vs. offline marketing in the United Kingdom in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1231451/online-offline-marketing-budgets-uk/
Impression. "Share of marketers allocating budgets towards online vs. offline marketing in the United Kingdom in 2020." Chart. January 19, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1231451/online-offline-marketing-budgets-uk/
Impression. (2021). Share of marketers allocating budgets towards online vs. offline marketing in the United Kingdom in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1231451/online-offline-marketing-budgets-uk/
Impression. "Share of Marketers Allocating Budgets towards Online Vs. Offline Marketing in The United Kingdom in 2020." Statista, Statista Inc., 19 Jan 2021, https://www.statista.com/statistics/1231451/online-offline-marketing-budgets-uk/
Impression, Share of marketers allocating budgets towards online vs. offline marketing in the United Kingdom in 2020 Statista, https://www.statista.com/statistics/1231451/online-offline-marketing-budgets-uk/ (last visited July 22, 2024)
Share of marketers allocating budgets towards online vs. offline marketing in the United Kingdom in 2020 [Graph], Impression, January 19, 2021. [Online]. Available: https://www.statista.com/statistics/1231451/online-offline-marketing-budgets-uk/
