Most popular brands on TikTok globally 2022, by number of followers

Published by Laura Ceci, May 10, 2023
In 2022, TikTok's own brand was the most popular brand on its platform, gathering roughly 62 million followers worldwide. Netflix and NBA ranked second and third with approximately 23 million and 15 million followers on the social media platform, respectively.

Most popular brands on TikTok worldwide in 2022, by number of followers (in millions)

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Release date

June 2022

Region

Worldwide

Survey time period

2022

Special properties

data collected from 900 branded TikTok accounts

Supplementary notes

Figures have been rounded.

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TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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