In 2022, TikTok's own brand was the most popular brand on its platform, gathering roughly 62 million followers worldwide. Netflix and NBA ranked second and third with approximately 23 million and 15 million followers on the social media platform, respectively.
Most popular brands on TikTok worldwide in 2022, by number of followers
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SentiOne. (June 8, 2022). Most popular brands on TikTok worldwide in 2022, by number of followers (in millions) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne. "Most popular brands on TikTok worldwide in 2022, by number of followers (in millions)." Chart. June 8, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne. (2022). Most popular brands on TikTok worldwide in 2022, by number of followers (in millions). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne. "Most Popular Brands on Tiktok Worldwide in 2022, by Number of Followers (in Millions)." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne, Most popular brands on TikTok worldwide in 2022, by number of followers (in millions) Statista, https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/ (last visited December 30, 2024)
Most popular brands on TikTok worldwide in 2022, by number of followers (in millions) [Graph], SentiOne, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/