Mimo Live Sales is a live commerce platform based in São Paulo, Brazil, launched in June 2020. It offers scripted filming and live-streaming services tailored for e-commerce brands. As of May 2023, the startup had forged partnerships with 180 brands across diverse sectors, including fashion, beauty, food, beverages, electronics, housing, construction, and real estate. According to the source, Mimo showed an average conversion rate of 10 percent compared to the two percent conversion of global e-commerce. Furthermore, it registered a monthly revenue growth of 20 percent, which translated to a 300 percent annual revenue surge.
Key figures on live streaming e-commerce platform Mimo in Brazil as of May 2023
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Startupi, & Fashion Network. (May 4, 2023). Key figures on live streaming e-commerce platform Mimo in Brazil as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1231412/mimo-livestream-shopping-brazil/
Startupi, und Fashion Network. "Key figures on live streaming e-commerce platform Mimo in Brazil as of May 2023." Chart. May 4, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1231412/mimo-livestream-shopping-brazil/
Startupi, Fashion Network. (2023). Key figures on live streaming e-commerce platform Mimo in Brazil as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1231412/mimo-livestream-shopping-brazil/
Startupi, and Fashion Network. "Key Figures on Live Streaming E-commerce Platform Mimo in Brazil as of May 2023." Statista, Statista Inc., 4 May 2023, https://www.statista.com/statistics/1231412/mimo-livestream-shopping-brazil/
Startupi & Fashion Network, Key figures on live streaming e-commerce platform Mimo in Brazil as of May 2023 Statista, https://www.statista.com/statistics/1231412/mimo-livestream-shopping-brazil/ (last visited December 22, 2024)
Key figures on live streaming e-commerce platform Mimo in Brazil as of May 2023 [Graph], Startupi, & Fashion Network, May 4, 2023. [Online]. Available: https://www.statista.com/statistics/1231412/mimo-livestream-shopping-brazil/
