The results of a survey conducted in November 2020 revealed that more than one-third of Chinese respondents would likely spend more on home entertainment in the following six months. The share was slightly higher than the global average of approximately 29 percent. On the other hand, 45 percent of Chinese respondents expected no change in their home entertainment spending in the next half year.
Consumer expectation of spending on home entertainment in the following six months in China as of November 2020
among respondents who shopped online at least once in the previous year
Method of interview
Online survey
Supplementary notes
According to the source, home entertainment includes books, music, movies, and video games.
Original survey question:
Thinking about your spending over the next six months, to the best of your ability, please describe your expectations on spend across the following categories.
Answer for category "Home entertainment (books, music, movies and video games)".
Values may not add up to 100 percent due to rounding or for reasons not specified by the source.
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PwC. (March 30, 2021). Consumer expectation of spending on home entertainment in the following six months in China as of November 2020 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1231330/china-future-spend-for-home-entertainment/
PwC. "Consumer expectation of spending on home entertainment in the following six months in China as of November 2020." Chart. March 30, 2021. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1231330/china-future-spend-for-home-entertainment/
PwC. (2021). Consumer expectation of spending on home entertainment in the following six months in China as of November 2020. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1231330/china-future-spend-for-home-entertainment/
PwC. "Consumer Expectation of Spending on Home Entertainment in The following Six Months in China as of November 2020." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1231330/china-future-spend-for-home-entertainment/
PwC, Consumer expectation of spending on home entertainment in the following six months in China as of November 2020 Statista, https://www.statista.com/statistics/1231330/china-future-spend-for-home-entertainment/ (last visited November 05, 2024)
Consumer expectation of spending on home entertainment in the following six months in China as of November 2020 [Graph], PwC, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1231330/china-future-spend-for-home-entertainment/
