A November 2020 survey among consumers in Hong Kong revealed a majority of 85 percent of respondents did their grocery shopping online the same or more within the past six months. Meanwhile, approximately 79 percent of surveyed consumers maintained or increased their online spending on fashion items, including clothing and footwear.
Share of respondents making the same or more online purchases in selected product categories in Hong Kong as of November 2020
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Share of respondents making the same or more online purchases in selected product categories in Hong Kong as of November 2020
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among respondents who shopped online at least once in the previous year
Method of interview
Online survey
Supplementary notes
Original survey question:
"Considering the following product categories, how has the way you shop online changed, if at all, in the past six months? Shopping online the same or more"
Citation formats
Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
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PwC. (March 30, 2021). Share of respondents making the same or more online purchases in selected product categories in Hong Kong as of November 2020 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1231233/hong-kong-increases-in-online-shopping-by-product-category/
PwC. "Share of respondents making the same or more online purchases in selected product categories in Hong Kong as of November 2020." Chart. March 30, 2021. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1231233/hong-kong-increases-in-online-shopping-by-product-category/
PwC. (2021). Share of respondents making the same or more online purchases in selected product categories in Hong Kong as of November 2020. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1231233/hong-kong-increases-in-online-shopping-by-product-category/
PwC. "Share of Respondents Making The Same or More Online Purchases in Selected Product Categories in Hong Kong as of November 2020." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1231233/hong-kong-increases-in-online-shopping-by-product-category/
PwC, Share of respondents making the same or more online purchases in selected product categories in Hong Kong as of November 2020 Statista, https://www.statista.com/statistics/1231233/hong-kong-increases-in-online-shopping-by-product-category/ (last visited April 28, 2025)
Share of respondents making the same or more online purchases in selected product categories in Hong Kong as of November 2020 [Graph], PwC, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1231233/hong-kong-increases-in-online-shopping-by-product-category/
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