A survey conducted in November 2020 suggested that fashion enjoyed great popularity among Chinese consumers, with an overwhelming majority of respondents making the same or more online purchases in the past six months. About 85 percent of consumers increased their online purchases for consumer electronics, including cameras, TV, and computers.
Share of respondents making the same or more online purchases in selected product categories in China as of November 2020
among respondents who shopped online at least once in the previous year
Method of interview
Online survey
Supplementary notes
Original survey question:
"Considering the following product categories, how has the way you shop online changed, if at all, in the past six months? Shopping online the same or more"
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PwC. (March 30, 2021). Share of respondents making the same or more online purchases in selected product categories in China as of November 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/
PwC. "Share of respondents making the same or more online purchases in selected product categories in China as of November 2020." Chart. March 30, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/
PwC. (2021). Share of respondents making the same or more online purchases in selected product categories in China as of November 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/
PwC. "Share of Respondents Making The Same or More Online Purchases in Selected Product Categories in China as of November 2020." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/
PwC, Share of respondents making the same or more online purchases in selected product categories in China as of November 2020 Statista, https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/ (last visited December 22, 2024)
Share of respondents making the same or more online purchases in selected product categories in China as of November 2020 [Graph], PwC, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/
