A survey conducted in November 2020 suggested that fashion enjoyed great popularity among Chinese consumers, with an overwhelming majority of respondents making the same or more online purchases in the past six months. About 85 percent of consumers increased their online purchases for consumer electronics, including cameras, TV, and computers.
Share of respondents making the same or more online purchases in selected product categories in China as of November 2020
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among respondents who shopped online at least once in the previous year
Method of interview
Online survey
Supplementary notes
Original survey question:
"Considering the following product categories, how has the way you shop online changed, if at all, in the past six months? Shopping online the same or more"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (March 30, 2021). Share of respondents making the same or more online purchases in selected product categories in China as of November 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/
PwC. "Share of respondents making the same or more online purchases in selected product categories in China as of November 2020." Chart. March 30, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/
PwC. (2021). Share of respondents making the same or more online purchases in selected product categories in China as of November 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/
PwC. "Share of Respondents Making The Same or More Online Purchases in Selected Product Categories in China as of November 2020." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/
PwC, Share of respondents making the same or more online purchases in selected product categories in China as of November 2020 Statista, https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/ (last visited August 25, 2024)
Share of respondents making the same or more online purchases in selected product categories in China as of November 2020 [Graph], PwC, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1231185/china-increases-in-online-shopping-by-product-category/